Central Council of Vocational Training and Skill Education

Retail Management Strategy Pricing and Psychology

Skill Development Program in Retail Management, - Strategy, Pricing and Psychology

Retail Management involves overseeing the day-to-day operations of retail stores or chains, including managing inventory, staff, and customer service to maximize profitability and ensure a positive customer experience. Key components include effective sales and marketing strategies, customer relationship management, and financial oversight. Retail Strategy focuses on long-term goals by positioning the store uniquely in the market, targeting specific customer segments, and choosing the right product assortment and sales channels while analyzing competitors. Retail Pricing is about setting prices based on various factors such as cost, value to the customer, competition, and market demand, including strategies like promotional and dynamic pricing. Retail Psychology studies how consumer behavior is influenced by psychological factors, including store environment design, behavioral triggers, and overall customer experience, to shape purchasing decisions and brand perception.

Why did you choose the Retail Management - Strategy, Pricing and Psychology Course from CCVTE?

Choosing a Retail Management - Strategy, Pricing and Psychology course from a CCVTE offers several advantages:

Industry-Relevant Curriculum: We provide up-to-date and practical knowledge that aligns with current industry standards and demands.
Expert Instructors: Our courses are typically taught by experienced professionals and researchers who are leaders in the field, ensuring high-quality instruction.
Hands-On Experience: Our courses offer hands-on projects and real-world case studies, allowing you to apply theoretical knowledge and build a robust portfolio.
Networking Opportunities: Enrolling in Our courses we can provide networking opportunities with peers, instructors, and industry professionals, which can be valuable for career growth.
Certification: Upon completion, you often receive a recognized certification or diploma that can enhance your resume and improve job prospects.
Access to Resources: Our courses usually provide access to a wealth of learning materials, tools, and platforms that can facilitate deeper understanding and practical skills development.
Career Support: We provide career support services such as job placement assistance, resume reviews, and interview preparation, helping you transition into the workforce more smoothly.

Specialization in Retail Management - Strategy, Pricing and Psychology

Retail Management Fundamentals
Retail Strategy
Retail Pricing
Retail Psychology
Inventory Management
Customer Relationship Management (CRM)
Merchandising
Sales and Marketing
Financial Management
Technology in Retail
Data Analytics in Retail

Career opportunities

Retail Manager
Merchandising Manager
Pricing Analyst
Brand Manager
Customer Experience Manager
Retail Consultant
Market Research Analyst
E-commerce Manager
Sales Director
Business Development Manager
Retail Analytics Specialist

Syllabus

3 Months	6 Months	1 Year	2 Years
Introduction to Retail Management	Introduction to Retail Management	Introduction to Retail Management	Introduction to Retail Management
Retail Market Analysis	Retail Market Analysis	Retail Market Analysis	Retail Market Analysis
Strategic Planning in Retail	Strategic Planning in Retail	Strategic Planning in Retail	Strategic Planning in Retail
Brand Management	Brand Management	Brand Management	Brand Management
	Sales Channel Optimization	Sales Channel Optimization	Sales Channel Optimization
	Pricing Strategies	Pricing Strategies	Pricing Strategies
	Dynamic Pricing Models	Dynamic Pricing Models	Dynamic Pricing Models
	Promotional Pricing Techniques	Promotional Pricing Techniques	Promotional Pricing Techniques
		Price Optimization Tools	Price Optimization Tools
		Consumer Behavior Analysis	Consumer Behavior Analysis
		Store Layout and Design	Store Layout and Design
		Behavioral Influence Techniques	Behavioral Influence Techniques
			Customer Experience Management
			Inventory Management
			Technology in Retail
			Data Analytics in Retail